Who we are
We built Small Baker because we’ve been on the other side of the counter.
We’ve run a micro bakery for years: early mornings, preorders, weekend pickups and the steady work of turning neighbors into regulars. Alongside it we’ve built and run other businesses, where we learned how customers actually find a business online.
Put those two together and one thing was hard to miss. Micro bakeries make some of the best food in town, and almost nobody can find them. Most have an order page on Bakesy or Hotplate and an Instagram account, and that’s it. When someone nearby searches for sourdough or a birthday cake, the results are chains, grocery stores and big directories. The baker three streets away doesn’t show up.
What we do about it
Getting found online takes two things a one-person bakery rarely has time or money for: search engine work done at scale, and an advertising budget. We do both on behalf of every bakery listed here.
- Search, at scale. We build and maintain pages for every city and every kind of bake, like sourdough in Phoenix or custom cakes in Tucson, so locals searching for what you make land on a page that sends them straight to your order link.
- Shared advertising. We put ad budgets behind the directory as a whole, so small bakeries get the reach of a big advertiser without paying for a campaign of their own.
- Real numbers. Bakers who claim their listing see how many people viewed them, tapped Order, called or asked for directions, with nothing to install.
What we don’t do
We don’t take a cut of your orders, and we don’t stand between you and your customers. Orders go through your own shop, and messages come straight to you. Listings show only public business details, and any baker can correct or remove theirs at any time.
Small Baker at a glance
- What it is: a free directory of home, cottage and micro bakeries in the United States.
- Where: Phoenix (54 bakeries) and Tucson (17 bakeries), with more cities coming.
- Cost: free for shoppers and for a basic listing; bakers can claim their listing for $5 a month. No commission on orders.
- Listings: from bakers' own public shop pages, public cottage food records and bakers themselves, each with a last-checked date.
- Contact: hello@smallbaker.com
Questions or ideas: hello@smallbaker.com